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Touch Screens – when do digital signage projects call for Touch interaction?

With the digital signage revolution well underway and the price of touch screens falling year on year, important questions for marketers have emerged; when does a digital signage project need to be interactive and in which scenarios are touch screens most effective? Digital signage is widely recognized as being the most effective and noticeable means of delivering a message to consumers and its advantages over the more traditional printed alternatives are clear to see. Digital displays are brighter, more captivating, reusable, more targeted, easier to update and provide many unique marketing and advertising opportunities. It stands to reason that if your objective is purely to deliver a message then interactivity is likely not to be essential. In large scale examples such as billboards or unreachable hoardings having a touch function would of course be rather pointless. Digital signage and touch screens simply play in different spaces. There are many digital signage applications where touch functionality is desirable and a few where it is essential. For example, any Point Of Purchase or Point Of Sale display could have a number of “start” buttons to launch various promotional videos. This both draws the customer into the product or service as well as delivering a highly valuable targeted message. Increasingly, retail outlets are deploying touch screens to give customers a more comprehensive online-style service. As online shopping continues to take over, large high street chains are being forced to rethink their sales strategies. By combining the familiar “at a glance” structured nature of online shopping with a physical browsing experience, shops are beginning to win back sales from their online competitors. It would therefore seem that the retail environment is ideal for touch screen deployment. According to two Aberdeen Group reports released last year, 27% of retailers are intending to install touch screens to enhance audio and video communication. A massive 1/3 of retailers are looking to invest in an in store web-style experience for customers to check features, stock levels and possible variations of a product. In the same reports it was found that those retailers looking to proficiently deploy touch screens were four times more likely to see higher than 80% customer satisfaction in store. As well as being used to generate sales, touch screens are also being used to dispense information. Another non-essential, but very convenient application for touch screens is disseminating information in museums and art galleries. In any given exhibit or art installation there is nearby literature or notices describing the work and the artist. The use of a touch screenin this situation makes for a much more efficient use of space, allowing supplementary accompanying information to be displayed. In a similar way touch screens can be used as an educational tool, using interactivity to promote learning. At different levels touch screens can be used to help students understand more challenging areas of the curriculum by having them physically solve problems. Touch screens have amazing functions and provide businesses with entirely unique possibilities to promote their products and services. It is understandable why touch screens allow retailers to create a more customer-centric experience and schools to find a fresh way of reaching students. It is essential to question the importance of interactivity within your specific digital signage project. http://crystal-display.com/components/touchscreens/ http://crystal-display.com/digital-signage/advertising-displays/ For  more information on our touch screen solutions please email us at info@crystal-display.com or call our main office on +44 (0)1634 292 025. http://crystal-display.com/components/touchscreens/ http://crystal-display.com/digital-signage/advertising-displays/ .

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CDS Introduces the NextWindow 5200 Optical Touch-Panel G2

Crystal Displays starts the distribution of the 2nd generation NextWindow 5200 ProfileTouch, an updated version of the accurate and cost-effective optical multi-touch panel designed for large-format monitor applications, such as can be found in corporate, retail, conference rooms and education environments. The NextWindow 5200 series features narrow borders, a low profile-height and is USB plug-and-play compatible. These specifications make this newest NextWindow series the perfect touch panel for system integrators!   Key features: – Full size coverage:  32″ – 65″. – Supports Multi-Touch: so ideal for making gestures (zoom, rotate, swipe etc.). – Fast and accurate response time, so ideal for handwriting. – Touch with any object, no pressure required. – Compatible with Windows XP, Vista, 7, Mac OS X and Linux. Plug-and-Play. – Pre-assembled on tempered glass or as kit-only for OEM Integrators. – Cost-effective, so perfect for price sensitive projects and tenders!   Why NextWindow as Touch-Panel supplier? – NextWindow is Europe’s leading designer and developer of optical touch screen technology. – Easy-to-Use products with a strong focus on their customers which are mainly System Integrators. – Many partnerships with monitor brands like Samsung, LG Electronics, Sony, Dell, Acer, HP, Medion, etc. – NextWindow has a complete portfolio of products: touch-panels as component or complete touch-overlays. Why Crystal Displays as your distributor? – Crystal Displays is bundling the European demand, resulting in very good pricing for you as our customer. – We offer local support, short lead-times and additional services like assembling and tempered glass. – Products are being shipped from our UK Warehouse to all over Europe (import duty paid!). – Our skilled sales staff will guide and support you so you get the best suitable touch-product for your application. For more information pleas email us at info@crystal-display.com or call our main office on +44 (0)1634 292 025 . .  

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Crystal Displays launches new 46″ Portrait Transparent Showcase Display

The NEW ClearVue 460 V1 is a 46″ Transparent Showcase unit with Sound (stereo speakers) and full colour Samsung Transparent display. It is a Freestanding unit with wheels for ease of movement. Size = 750 x 1950 x 500 mm. Touchscreen option For more information and the latest brochure please email: info@crsytal-display.com or call our main office on +44 (0)1634 292 025. .

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CDS Now Offering the New CMI G150XGE-L04 LCD TFT Panel

The new G150XGE-L04 from Taiwanese display specialist ChiMei-Innolux (CMI) offers amazing colour depth for ambitious industrial applications. The 15.0“ (38.1cm) TFT in 4:3 format has a resolution of 1,024 x 768 dots (XGA) and an amazing contrast ratio of 700:1. Typical brightness of this display, with anti-glare surface, is 400 nits. Up to 16 mio. colors can be controlled by a 6bit/8bit LVDS interface. The module with an outline size of 326.5mm x 253.5mm x 11.5 mm has an integral LED converter on board. The same as all other displays from CMI´s industrial product line the lifetime of this display is specified with minimum 50,000 hours. With a viewing angle of 80°/80°/70°/70° the display has a very good readability from all directions. With a specified operating temperature range from -30°C up to +80°C it fits for all indoor and outdoor applications. With a guaranteed availability of minimum five years, the display is ideal for all industrial applications that require both best optical performance and long-term availability. Crystal Display Systems also offers excellent interface driving solutions (VGA/DVI/VIDEO/HDMI / DISPLAYPORT etc.) and touch panel solutions for the G150XGE-L04 TFT display. Fort more information please email info@crystal-display.com or call the main office on +44 (1)634 292 025

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CDS 10.4 inch SVGA TFT LCD from Data Vision

The 10.4″ SVGA panel from Data Vision looks to be a winner in the industrial product market. For many years the 10.4″ size was seen as one of the de facto standards within this arena. Then as the panel makers moved onwards and upwards it fell out of fashion as it became harder to get hold of and unit costs increased, however over the last couple of years it has started to creep back as Taiwan’s panel manufacturers begin to see an increased demand in this size. Data Vision currently see the 10.4″ size as a key addition to their impressive TFT product portfolio. The entry level panel has an 18 bit RGB (6 bits/colour) interface and has a colour palette of 262K colours. An LED backlight provides a brightness of 250cd/m² plus coupling this with a high contrast ratio of 500:1 an excellent optical performance is achieved. The overall panel size is 228.4 x 174.4 x 10.5 mm giving and active area of 211.2 x 158.4 mm. A 4-wire resistive touch version is also available as are 600 and 1300 cd/m²  high brightness options. For further information please call us on 01634 292 025 or email at info@crystal-display.com http://crystal-display.com/components/displays/ .

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Baanto International Ltd. Launches New ShadowSense™ Products Expands Open Frame Touchscreen Family with 15” and 21.5” Wide E Series

Leveraging the strength of the ShadowSense™ position sensing technology, the new products expand the multi-touch options and capabilities for kiosk, gaming, Industrial, ATM, PC and PC monitor markets. Mississauga, Ontario, July 25th, 2012 – Baanto International Ltd. (“Baanto™”) a leading independent manufacturer of touchscreen and position sensing technologies and products today announced the production release of two new products into the ShadowSense™ E Series touchscreen family.  Available now, the 15” (4:3 aspect ratio), and 21.5” Wide (16:9 aspect ratio) designs add to the current Baanto product offering of open frame touchscreens targeted at industrial control, POS, ATM, and kiosk applications. The E series touchscreens now comprise six models ranging in size from 15” to 22”.  All designs are optimized to provide robust, cost effective multi-touch performance and gesture recognition, enabling customers to replace the aging single-touch resistive, SAW, and surface capacitive technologies. Touch performance is exceptional as the designs feature a touch response time of 6 to 8 milliseconds and touch detection of objects as small as 2 mm in diameter.  The ShadowSense algorithms are extremely efficient and all touchpoint processing is performed by the Baanto touch controller.  As a result, the interface to the host PC is a Windows® 7   USB HID packet, requiring no drivers and resulting in no consumption of CPU resources.   A perimeter based technology, the ShadowSense touch sensor is independent of the protective glass, resulting in brighter displays, immunity to casual scratches and debris on the screen, vandal resistant operation, and features IP65 sealing to resist dust and fluid intrusion. “The production release of these two products now positions Baanto with one of the most comprehensive multi-touch solution sets in the market”; states Av Utukuri, Baanto CTO and Founder;   “We now have 4:3, 5:4, 16:9, and 16:10 aspect ratio touchscreens ranging in size from 15” to 22” in production.  All models now feature the new Rev 5.0 firmware with improved 4 and 5 finger touch performance and enhanced Dashboard configuration options.  We’ll continue to expand the breadth of our mid-size product offering as customers establish new requirements,” adds Utukuri,  “In addition, a number of our customers have completed rigorous testing protocols over the last several months which have validated that we have a great solution for embedded applications.  For example, we easily passed a critical test for optical touch systems which is to function in full sunlight, specifically demonstrating complete immunity to light levels greater than 10,000 footcandle intensity.  Environmental testing included fluid and dust intrusion testing to the IP65 standard, and aggressive shock and vibration testing without failure or the need for repeated touch calibration.  As a result, we now have development programs for displays as small as 8” as customers have recognized that ShadowSense based products meet and exceed their performance, reliability, and cost objectives.” “There are now well over 400 million users of smart phones and tablets and the majority of these users are becoming accustomed to using multi-touch gestures to control the device functions and applications.” commented Joe Kotas, Baanto CEO.  “The ease of use and intuitive nature of gesture control makes the traditional hunt and peck operation of a single touch device now seem awkward and archaic.   We see this trend accelerating significantly with the impending release of Windows 8,” noted Kotas, “not only with PC applications, but in embedded applications as well.  In summary, Baanto is enabling our customers to implement software and application solutions with a multi-touch technology that provides better optical performance, better durability, and better reliability.  In most cases, the ShadowSense solution even has a lower acquisition cost than the single touch solution currently being used.” Available now, the ShadowSense™ E Series touchscreens are industrial quality, specifically designed for long-life, high-usage applications where multi-touch functionality, display quality and reliability are critical. FEATURES: True Multi-touch performance with 2 and 5 touch point options available Real-time touch area data provided for all touch points. Solid touch activation Senses solid objects 2 millimeters or greater in diameter 6 to 8 millisecond response time Better than 2 millimeter accuracy across the entire touch surface No ghosting or dead zones Static object detection and rejection Continues to function with debris on the screen 3 mm tempered glass with 91% optical clarity 93% and 95% transmissivity options available IP65 rated front seal (bezel to glass) USB HID interface to host Windows 7 compliant No drivers or CPU based processing Calibration free Mechanically and thermally stable No aging affects See demonstration at: http://youtu.be/SO12-BfvBrc For more information please email info@crystal-display.com or call the main office on +44 (0)1634 292 025 . About Baanto Baanto International Ltd. is a leading developer of innovative, high performance, and accurate 2D and 3D position sensing solutions.  Baanto is developing products incorporating both active and passive implementations of its technologies for touchscreens, interactive white boards, and 3D biodynamic tracking for medical rehabilitation and sports training applications.  Baanto has a direct and partner presence in North America, South America, Europe, and Asia, enabling it to provide its customers with proven technical and sales support worldwide. More information on Baanto can be obtained at www.baanto.com. Baanto™, ShadowSense™, and Tsense™ are trademarks of Baanto International Limited. Windows® is a registered trademark of Microsoft Corporation in the United States and other countries. .

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CDS Supplies Transparent Displays Suitable for Refrigeration

The Samsung 46″ Displays are suitable for the fridge / chiller doors and could be seen very soon in many retail establishments. The panel dimensions for H 40″ x W 22″ (diagonal 46″) prove excellent for this application which are already well lit from within the fridges giving excellent clarity and image quality. Customers could walk down supermarket aisles and see full motion videos or marketing messages that have a sudden impact and could induce a decision to purchase. We supply this with am embedded media player or interface kit solution with DVI interface if required. Other options could include wireless connectivity, dynamic QR codes, product measurement camera or audience measurement software for tracking as well as audio and touch interactivity to name but a few. For more information please email info@crystal-display.com or call our main office on +44 1634 292 025. http://crystal-display.com/transparent-vending-machine/ .

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NEW small format TFT interface board with VGA / DVI and audio inputs

. This ultra small format board is ideal for many monitor applications from sizes 6.5″ up to large format panels. The board is highly integrated TFT flat panel interface board that allows to connect via analogue, 15 pin RGB source with TFT panels. From a single 12 V power supply, the board generates all the voltages required by the TFT panel and includes the power sequencing features. It is also capable of displaying FULL HD and lower resolutions. Synchronization signals of applicable resolution modes can be detected automatically. for more information please email us at info@crystal-display.com or call our main office on +44 (0) 1634 292 025. .

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14.9″ ultra wide stretched bar type media player

This sleek solid media player with metal housing offer a very easy plug and go solution for many advertising and retail applications. Easy update with USB drive and also equipped with professional wall bracket if required. for more information please email info@crystal-display.com or call our main office on +44 (0) 1634 292 025. * Timer function * Audio output also. * Lockable connector box

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Crystal Displays Supplies high bright TFT kit for Door entry system

. Crystal Displays has won the contract to supply a 6.5″ Hi-bright (700cd) TFT LCD solution including interface kit with VGA / DVI and video inputs for an industrial application for door entry system. The client required an industrial specified panel solution in a kit with high reliability and short lead-time which Crystal won against 3 other UK competitors based on quality and speed of feedback, as well as the competitive price. The customer is now looking to upgrade to a larger 10.4″ diagonal display as the required information has increased and CCTV as an option. Crystal has already supplied a sample kit within 3 days for this high end option. For more information about this or other hi-brite solution please email info@crystal-display.com or call our main office.

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