Digital Signage

In the congested fast food market, restaurants are looking for new, exciting and cost effective ways to showcase their products; Digital Signage menu boards seem to be the answer. Firstly the benefit of motion can be taken advantage of, enticing customers and ensuring that their attention is not only captured but retained. Digital Signage menu boards attract 10 times more customer attention than traditional static menu boards. Even when no videos are used, having multiple images in a slide show makes for a much more efficient use of space when compared to backlit menu boards. As well as being easier to update, they also allow you to target your content by scheduling the appropriate slides for a particular time of day. For example you can set the screen to display breakfast menus in the morning and lunch menus after 11:00 without any extra hassle. Digital Signage menu boards are also more vibrant and have more impactful colours due to the high contrast ratio of their LCD panels. With the advantages offered by Digital Signage menu boards to food outlets and the ever decreasing costs of LCD displays it is no surprise that more fast food chains, and independent retailers, are converting from backlit to Digital Signage menu boards. For more information, please email info@crystal-display.com or call our main office on +44 (0) 1634 327 420

Digital signage was once thought of as being a high end luxury item that only large corporate chains could afford to utilise. This is no longer the case. The rising use of digital signage by small and medium sized companies can be attributed to many factors. Falling equipment costs, increased awareness and a realisation of the competitive advantage that can be gained are all positive drivers. As an advertising medium, digital signage offers many advantages over traditional methods. Exceptional design, marketing skills and resources associated with large corporate budgets are required to captivate potential customers with traditional static signage. Conversely with digital signage similar results can be achieved by using simple striking communicative designs. Not only does digital signage raise the profile of a company, but it also gives companies a “high-end” appearance. This can be achieved by any small business with a vision and desire to stand out from its competitors. As digital signage becomes more established as a mainstream marketing technique it becomes more accessible to smaller businesses. The days of only seeing digital signage in Piccadilly Circus and Times Square are over; the age of digital marketing is upon us. For more information please email info@crystal-display.com or call our main office on +44 (0) 1634 327 420

The Networked Slimline Freestanding Advertising Displays feature an Android PC board and also has a host of improved functions, new features include: • Display a Live Webpage – perfect for estate agent’s software, live currency exchange rates or a social media page to enhance customer engagement. • Synchronise Multiple Screens – ideal for a number of screens in one location; screens can play the same content, or content that is synchronised to play at the same time. • Easy USB Updates – conveniently switch your screen to ‘plug and play’ mode in a matter of seconds, allowing you to update it directly using a USB stick. • Integrated Wi-Fi Card – allowing you to easily switch between LAN and Wi-Fi connection mode. • Super-Fast Updates – the screen will process data transfer and content at unprecedented speeds. • Use Your Own CMS Software – if you have your own Android supported Digital Signage CMS software this can be loaded onto the integrated Android PC board. • Optional 3G Module – it’s never been easier to upgrade your screen to feature 3G connectivity for areas with no internet connectivity. Our network solutions are still the most competitively priced on the market. Get in touch today to take advantage of this remarkable upgrade. To find out more, visit our Networked Displays page. For more information, please email info@crystal-display.com or call our main office on +44 (0) 1634 327 420

With the digital signage revolution well underway and the price of touch screens falling year on year, important questions for marketers have emerged; when does a digital signage project need to be interactive and in which scenarios are touch screens most effective? Digital signage is widely recognized as being the most effective and noticeable means of delivering a message to consumers and its advantages over the more traditional printed alternatives are clear to see. So when is interactivity wanted? In large scale examples such as billboards or unreachable hoardings, having a touch function would of course be rather pointless. Digital signage and touch screens simply play in different spaces. Retail outlets are deploying touch screens to give customers a more comprehensive online-style service. As online shopping continues to take over, large high street chains are being forced to rethink their sales strategies. It would therefore seem that the retail environment is ideal for touch screen deployment. Touch screens are also being used to dispense information. Another non-essential, but very convenient application for touch screens is disseminating information in museums and art galleries. In any given exhibit or art installation there is nearby literature or notices describing the work and the artist. The use of a touch screen in this situation makes for a much more efficient use of space, allowing supplementary accompanying information to be displayed. Touch screens have amazing functions and provide businesses with entirely unique possibilities to promote their products and services. To find out more, visit our Digital Signage page. Or to turn any display into a touch interactive sensation check out our Displax Touch Foil Page. For more information please email info@crystal-display.com or call our main office on +44 (0) 1634 327 420

Touch screen displays provide the opportunity for something that will become increasingly important to digital signage in the coming years; interactivity. Touch screens now give retailers the scope to connect with their potential customers in ways and settings that have never been possible. This allows them to make the shopping experience more customer-centric. Instant tactile control keeps the ever dwindling attention span of the customer for longer, establishing a stronger communicational connection making for a more likely return on investment. There are other applications for touch screens outside of the retail environment. A popular use for touch screen digital signage is wayfinding. Public maps can often be very large without presenting any additional information about the featured locations. Touch screen digital signage provides the potential not only to navigate and direct, but also inform the user on an interactive level. Touch screen digital signage can also be used for infotainment. Hospitality venues such as hotels, theatres and concert halls can capitalise on touch screen digital signage by displaying seasonal, weekly and up to the minute event information in an engaging manner. For more information please email info@crystal-display.com or call our main office on +44 (0) 1634 327 420

Make Life Easier with Digital Advertising Displays / Menus If you are the owner or operator of any kind of eatery then you should be aware of legislation that came into force last year, dictating that food businesses selling any food unpackaged must supply allergy information. Just this one piece of legislation could force an eating establishment to reprint all of their paper menus, which would obviously be a huge, and unnecessary cost. This issue is not just limited to restaurants and bars though. Any business with a high printing rate should recognize the considerable savings they could make after making an investment in a Digital Signage Solution. Easily update-able via either a Plug and Play or Network Solution the cost of updating your Digital Menu Board is minimal when compared to the price for reprinting paper menus. Plus by switching to Digital Menu Boards you are further future proofing your investment against any further legislation that may come in requiring changes to your menu. Digital Menu Boards are part of the future in the restaurant business thanks to their fantastic visual appeal and the variety of content they can deliver compared to static backlit boards or printed materials. Don’t be left behind, or out of pocket, by failing to adopt this technology today. The bullet points below explore some of the benefits of using Digital Menu Boards: 8 out of 10 consumers have entered a store because a sign caught their interest. 75% of consumers told someone about a business after reacting to the stores signage. Over 90% of buying decisions are influenced by visual factors. 74% of customers say an easy to read menu is their top priority. Digital signage reduces perceived waiting times at checkout by as much as 35%. Digital signage creates a 31.8% increase in overall sales volume. To check out more of our products for advertising, visit our Advertising Displays Page. For more information please email info@crystal-display.com or call our main office on +44 (0) 1634 327 420